How to Optimize your Website?
When it comes to optimizing websites, SEO experts usually vary in their opinions as to the best ways to optimize websites. Some would surely favor off-page SEO, while others would like to focus on on-page SEO. Yet, all SEO experts would surely agree that it is very essential to have quality links and backlinks in and out of your website to ensure that your website will rank higher in the search engine page results (SERP).
Google would definitely be glad if it sees that your website has all the ingredients that would make it rank in the SERP. The google bots— which are tasked to scour and search the net and rank websites—will surely find your website appealing if it got a lot of links and backlinks to boast of. Yet, it is not easy to build a huge network of links and backlinks. Likewise, if Google sees that your links and backlinks look spurious and tampered, Google may slap your website with penalties and even flag down your website. Hence, you should not make use of black hat tricks to avoid being penalized by Google.
Yet, the fear of penalties should not deter you from building a reliable network of links and backlinks. Say, for instance, you got a business in Los Angeles, and you want to corner the bulk of potential clients in that area, you should not dilly-dally in hiring an expert in SEO Los Angeles-based, for an SEO expert will surely know how to augment and expand your link network without necessarily antagonizing the prying eyes of Google.
SEO experts basically know the rules and protocols in making a good website. Likewise, SEO experts know exactly how to circumvent these rules in your favor. Moreover, they know perfectly how to elude the prying eyes of those myriads of googlebots that are scouring the web for any website that may be using black hat tricks to increase their rankings.
It definitely would take an expert to bend some of the accepted protocols, and SEO experts are not called experts for nothing. They can circumvent the protocols and bend the rules without necessarily being caught. They could increase your links and still make the process looks natural to the eyes of Google. Yet, there is always the concomitant risk—the risk of being penalized by Google when caught.
The risk of being penalized by Google for breaching some of the internet protocols are indeed a reality that a website owner has to be wary of. However, it is very hard to reach the top ranking of the SERP without doing a bit of circumvention of the established rules. Links can be bought and if you would hire an SEO expert, the said expert will show you how to buy high PR links. These links will readily give your website much leverage in reaching higher ranks in the SERP. However, your SEO expert—if he really is an expert—will also make it sure that the growth of your link network would really look natural, and thus, your website can avoid the dreaded Google penalties.